Social psychologists are interested in all aspects of personality and social interaction, exploring the influence of interpersonal and group relationships on human behavior.
According to psychologist Gordon Allport - social psychology uses scientific methods "to understand and explain how the thoughts, feelings, and behavior of individuals are influenced by the actual, imagined, or implied the presence of other human beings."
Essentially, social psychology is about understanding - how each person's individual behavior is influenced by the social environment - in which that behavior takes place.
You probably already realize that other people can have a dramatic influence on the way you act and the choices you make. Consider how you might behave in a situation if you were all alone versus if there were other people in the room.
The decisions you make and the behaviors you exhibit might depend on not only how many people are present but exactly who you are around. For example, you are likely to behave much differently when you are around a group of close friends than you would around a group of colleagues or supervisors from work.
Social psychology encompasses a wide range of social topics, including:
- Group behavior
- Social perception
- Leadership
- Nonverbal behavior
- Conformity
- Aggression
- Prejudice
It is important to note that social psychology is not just about looking at social influences. Social perception and social interaction are also vital to understanding social behavior.
The way that we see other people (and the way we think they see us) can play a powerful role in a wide variety of actions and decisions. Just think for a moment about how you sometimes act differently in a public setting than you might if you were at home by yourself. At home, you might be loud and rambunctious, while in public you might be much more subdued and reserved.
Why is this? Because the people around us shape our thoughts, feelings, moods, attitudes, and perceptions. The presence of other people can make a difference in the choices we make and the actions we take.
https://www.verywellmind.com/social-psychology-4157177
Social Psychology - Branch of psychological science mainly concerned with understanding how the presence of others affects our thoughts, feelings, and behaviors. Just as clinical psychology focuses on mental disorders and their treatment, and developmental psychology investigates the way people change across their lifespan, social psychology has its own focus. As the name suggests, this science is all about investigating the ways groups function, the costs and benefits of social status, the influences of culture, and all the other psychological processes involving two or more people.
Attitudes
In social psychology, an attitude is a learned, global evaluation that influences thought and action. Attitudes are basic expressions of approval and disapproval or likes and dislikes. For example, enjoying chocolate ice cream or endorsing the values of a particular political party are examples of attitudes. Because people are influenced by multiple factors in any given situation, general attitudes are not always good predictors of specific behavior. For example, a person may generally value the environment but may not recycle a plastic bottle because of specific factors on a given day.
Research on attitudes has examined the distinction between traditional, self-reported attitudes and implicit, unconscious attitudes. Experiments using the Implicit Association Test (IAT), for instance, have found that people often demonstrate implicit bias against other races, even when their explicit responses profess impartiality. Likewise, one study found that in interracial interactions, explicit attitudes correlate with verbal behavior, while implicit attitudes correlate with nonverbal behavior.
Attitudes are also involved in several other areas of the discipline, such as conformity, interpersonal attraction, social perception, and prejudice.
Persuasion
Persuasion is an active method of influencing that attempts to guide people toward the adoption of an attitude, idea, or behavior by rational or emotive means. Persuasion relies on appeals rather than strong pressure or coercion. The process of persuasion has been found to be influenced by numerous variables that generally fall into one of five major categories:
- Communication: includes credibility, expertise, trustworthiness, and attractiveness.
- Message: includes varying degrees of reason, emotion (e.g., fear), one-sided or two-sided arguments, and other types of informational content.
- Audience: includes a variety of demographics, personality traits, and preferences.
- Medium: includes printed word, radio, television, the internet, or face-to-face interactions.
- Context: includes environment, group dynamics, and preliminary information.
Dual-process theories of persuasion (such as the elaboration likelihood model) maintain that persuasion is mediated by two separate routes: central and peripheral. The central route of persuasion is influenced by facts and results in longer-lasting change, but requires motivation to process. The peripheral route is influenced by superficial factors (e.g. smiling, clothing) and results in shorter-lasting change, but does not require as much motivation to process.
Social cognition
Social cognition studies how people perceive, recognize, and remember information about others. Much research rests on the assertion that people think about other people differently than they do non-social, or non-human, targets. This assertion is supported by the social-cognitive deficits exhibited by people with Williams syndrome and autism.
Attribution
A major research topic in social cognition is attribution. Attributions are explanations of behavior, either one's own behavior or the behavior of others.
One element of attribution ascribes the cause of behavior to internal and external factors. An internal, or dispositional, attribution reasons that a behavior is caused by inner traits such as personality, disposition, character, and ability. An external, or situational, attribution reasons that a behavior is caused by situational elements such as the weather. A second element of attribution ascribes the cause of behavior to stable and unstable factors (i.e., whether the behavior will be repeated or changed under similar circumstances). Individuals also attribute causes of behavior to controllable and uncontrollable factors (i.e., how much control one has over the situation at hand).
Numerous biases in the attribution process have been discovered. For instance, the fundamental attribution error is the bias towards make dispositional attributions for other people's behavior. The actor-observer bias is an extension of the theory, positing that tendency exists to make dispositional attributions for other people's behavior and situational attributions for one's own. The self-serving bias is the tendency to attribute dispositional causes for successes, and situational causes for failure, particularly when self-esteem is threatened. This leads to assuming one's successes are from innate traits, and one's failures are due to situations.
Heuristics
Heuristics are cognitive shortcuts which are used to make decisions in lieu of conscious reasoning. The availability heuristic occurs when people estimate the probability of an outcome based on how easy that outcome is to imagine. As such, vivid or highly memorable possibilities will be perceived as more likely than those that are harder to picture or difficult to understand. The representativeness heuristic is a shortcut people use to categorize something based on how similar it is to a prototype they know of. Numerous other biases have been found by social cognition researchers. The hindsight bias is a false memory of having predicted events, or an exaggeration of actual predictions, after becoming aware of the outcome. The confirmation bias is a type of bias leading to the tendency to search for or interpret information in a way that confirms one's preconceptions.
Schemas
Schemas are generalized mental representations that organize knowledge and guide information processing. They organize social information and experiences. Schemas often operate automatically and unconsciously. This leads to biases in perception and memory. Schemas may induce expectations that lead us to see something that is not there. One experiment found that people are more likely to misperceive a weapon in the hands of a black man than a white man. This type of schema is a stereotype, a generalized set of beliefs about a particular group of people (when incorrect, an ultimate attribution error). Stereotypes are often related to negative or preferential attitudes and behavior. Schemas for behaviors (e.g., going to a restaurant, doing laundry) are known as scripts.
Self-concept
Self-concept is the whole sum of beliefs that people have about themselves. The self-concept is made up of cognitive aspects called self-schemas—beliefs that people have about themselves and that guide the processing of self-referential information. For example, an athlete at a university would have multiple selves that would process different information pertinent to each self: the student would be oneself, who would process information pertinent to a student (taking notes in class, completing a homework assignment, etc.); the athlete would be the self who processes information about things related to being an athlete. These selves are part of one's identity and the self-referential information is that which relies on the appropriate self to process and react to it.
There are many theories on the perception of our own behavior. Leon Festinger's 1954 social comparison theory posits that people evaluate their own abilities and opinions by comparing themselves to others when they are uncertain of their own ability or opinions. Daryl Bem's 1972 self-perception theory claims that when internal cues are difficult to interpret, people gain self-insight by observing their own behavior. There is also the facial feedback hypothesis: changes in facial expression can lead to corresponding changes in emotion.
Social influence
Social influence is an overarching term that denotes the persuasive effects people have on each other. It is seen as a fundamental concept in social psychology. The study of it overlaps considerably with research on attitudes and persuasion. The three main areas of social influence include conformity, compliance, and obedience. Social influence is also closely related to the study of group dynamics, as most effects of influence are strongest when they take place in social groups.
The first major area of social influence is conformity. Conformity is defined as the tendency to act or think like other members of a group. The identity of members within a group (i.e., status), similarity, expertise, as well as cohesion, prior commitment, and accountability to the group help to determine the level of conformity of an individual. Individual variations among group members play a key role in the dynamic of how willing people will be to conform. Conformity is usually viewed as a negative tendency in American culture, but a certain amount of conformity is adaptive in some situations, as is nonconformity in other situations.
The second major area of social influence research is compliance, which refers to any change in behavior that is due to a request or suggestion from another person. The foot-in-the-door technique is a compliance method in which the persuader requests a small favor and then follows up with a larger favor (e.g., asking for the time and then asking for ten dollars). A related trick is the bait and switch, which is a disingenuous sales strategy that involves enticing potential customers with advertisements of low-priced items which turn out to be unavailable in order to sell a more expensive item.
The third major form of social influence is obedience; this is a change in behavior that is the result of a direct order or command from another person. Obedience as a form of compliance was dramatically highlighted by the Milgram study, wherein people were ready to administer shocks to a person in distress on a researcher's command.
An unusual kind of social influence is the self-fulfilling prophecy. This is a prediction that, by being made, causes itself to become true. For example, in the stock market, if it is widely believed that a crash is imminent, investors may lose confidence, sell most of their stock, and thus cause a crash. Similarly, people may expect hostility in others and induce this hostility by their own behavior.
Psychologists have spent decades studying the power of social influence, and the way in which it manipulates people's opinions and behavior. Specifically, social influence refers to the way in which individuals change their ideas and actions to meet the demands of a social group, received authority, social role, or a minority within a group wielding influence over the majority.
Group dynamics
Social psychologists study group-related phenomena such as the behavior of crowds. A group can be defined as two or more individuals who are connected to each other by social relationships. Groups tend to interact, influence each other, and share a common identity. They have a number of emergent qualities that distinguish them from coincidental, temporary gatherings, which are termed social aggregates:
- Norms: Implicit rules and expectations for group members to follow.
- Roles: Implicit rules and expectations for specific members within the group.
- Relations: Patterns of liking within the group, and also differences in prestige or status.
The shared social identity of individuals within a group influences intergroup behavior, which denotes the way in which groups behave towards and perceive each other. These perceptions and behaviors in turn define the social identity of individuals within the interacting groups.
The tendency to define oneself by membership in a group may lead to intergroup discrimination, which involves favorable perceptions and behaviors directed towards the in-group, but negative perceptions and behaviors directed towards the out-group.
Groups often moderate and improve decision making, and are frequently relied upon for these benefits, such as in committees and juries. Groups also affect performance and productivity. Social facilitation, for example, is a tendency to work harder and faster in the presence of others.
Another important concept in this area is deindividuation, a reduced state of self-awareness that can be caused by feelings of anonymity. Deindividuation is associated with uninhibited and sometimes dangerous behavior. It is common in crowds and mobs, but it can also be caused by a disguise, a uniform, alcohol, dark environments, or online anonymity.
Interpersonal attraction
A major area of study of people's relations to each other is interpersonal attraction, which refers to all factors that lead people to like each other, establish relationships, and (in some cases) fall in love. Several general principles of attraction have been discovered by social psychologists. One of the most important factors in interpersonal attraction is how similar two particular people are. The more similar two people are in general attitudes, backgrounds, environments, worldviews, and other traits, the more likely they will be attracted to each other.
Physical attractiveness is an important element of romantic relationships, particularly in the early stages characterized by high levels of passion. Later on, similarity and other compatibility factors become more important, and the type of love people experience shifts from passionate to companionate. In 1986, Robert Sternberg suggested that there are actually three components of love: intimacy, passion, and commitment. When two (or more) people experience all three, they are said to be in a state of consummate love.
According to social exchange theory, relationships are based on rational choice and cost-benefit analysis. A person may leave a relationship if their partner's "costs" begin to outweigh their benefits, especially if there are good alternatives available. This theory is similar to the minimax principle proposed by mathematicians and economists. With time, long-term relationships tend to become communal rather than simply based on exchange.
http://psychology.iresearchnet.com/social-psychology/social-psychology-theories/
https://en.wikipedia.org/wiki/List_of_social_psychology_theories
