Mere Exposure Effect Familiarity


https://en.wikipedia.org/wiki/Mere-exposure_effect - ... The mere-exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. The effect has been demonstrated with many kinds of things, including words, Chinese characters, paintings, pictures of faces, geometric figures, and sounds. In studies of interpersonal attraction, the more often a person is seen by someone, the more pleasing and likeable that person appears to be...


https://en.wikipedia.org/wiki/Processing_fluency - ... The mere-exposure effect has been explained by a two-factor theory that posits that repeated exposure of a stimulus increases perceptual fluency which is the ease with which a stimulus can be processed. Perceptual fluency, in turn, increases positive affect....


https://en.wikipedia.org/wiki/Illusory_truth_effect - ...(also known as the validity effect, truth effect or the reiteration effect) is the tendency to believe information to be correct after repeated exposure. This phenomenon was first identified...


https://en.wikipedia.org/wiki/Big_lie


The mere exposure effect, also known as the familiarity principle, describes a phenomenon that causes humans to rate or feel positively about things to which they are frequently and consistently exposed, including other people.  All else equal, you will buy products, invest in stocks, frequent establishments, and engage in behaviors that are familiar to you based on past exposure.  This can lead to suboptimal decisions and results and has no basis in rationality.  It can also pin you in to situations that repeat past outcomes, which may not be desirable.


https://www.joshuakennon.com/mental-model-mere-exposure-effect-or-the-familiarity-principle/

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